ValueSmart is a cloud-based financial solutions provider which seeks to supplement [South African] business growth through practical education and advice on financial functions.

By providing business owners with the training, coaching and guidance needed to comprehend their financial information, ValueSmart empowers private enterprises to make better business decisions.

Willie van Dyk founded ValueSmart in 2013 after identifying what he believes is the leading cause of failure in business: Entrepreneurs understand the premise of business, but many do not understand the vital role of accounting and managed accounts within a business.

Without knowing how to “interpret the numbers”, start-ups and budding enterprises operate in the dark. This impaired view can lead to numerous problems with cash flows, stock and –probably most feared among business owners– tax complications to name a few.